Evaluating Online Labor Markets for Experimental Research: Amazon.com's Mechanical Turk

@article{Berinsky2012EvaluatingOL,
  title={Evaluating Online Labor Markets for Experimental Research: Amazon.com's Mechanical Turk},
  author={Adam J. Berinsky and Gregory A. Huber and Gabriel S. Lenz},
  journal={Political Analysis},
  year={2012},
  volume={20},
  pages={351 - 368}
}
We examine the trade-offs associated with using Amazon.com's Mechanical Turk (MTurk) interface for subject recruitment. We first describe MTurk and its promise as a vehicle for performing low-cost and easy-to-field experiments. We then assess the internal and external validity of experiments performed using MTurk, employing a framework that can be used to evaluate other subject pools. We first investigate the characteristics of samples drawn from the MTurk population. We show that respondents… Expand
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