Ethos groceries and countercultural appetites: consuming memory in Whole Foods' brand utopia.

@article{Serazio2011EthosGA,
  title={Ethos groceries and countercultural appetites: consuming memory in Whole Foods' brand utopia.},
  author={Michael James Serazio},
  journal={Journal of popular culture},
  year={2011},
  volume={44 1},
  pages={
          158-77
        }
}

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