Ethos Versus Persona

@article{Cherry1988EthosVP,
  title={Ethos Versus Persona},
  author={Roger D. Cherry},
  journal={Written Communication},
  year={1988},
  volume={15},
  pages={384 - 410}
}
Commentary: When “Ethos Versus Persona” was published in 1988, I was aware that these constructs easily transcend their ancient roots and that their richness and complexity have wide-ranging implications for contemporary rhetorical analysis and criticism. But I had no idea I was exploring concepts that would prove useful a decade later in understanding the political and legal travails of President Bill Clinton. As of this writing (March 1998), the president of the United States is caught in a… 

What Role Virtue

have come to appreciate the ways that rhetorics of injustice may be counterbalanced by our emphasis on multiculturalism, egalitarianism, and cultural critique, the mission of teaching virtue is

Theorizing the Transcendent Persona: Amelia Earhart’s Vision in The Fun of It

In this article, we define and theorize the “transcendent persona,” a discursive strategy in which a rhetor draws from a boundary-breaking accomplishment and utilizes the symbolic capital of that

Generative Semantics: Secret Handshakes, Anarchy Notes, and the Implosion of "Ethos.".

Ethos is generally associated with individual rhetors.1 Certainly that's the association Aristotle had in mind when he recorded the most influential usage of the term (Rhetoric 1356a). But there is

Created in the image of: Mormonism and the rhetorical production of identity in privately-published family histories

CREATED IN THE IMAGE OF: MORMONISM AND THE RHETORICAL PRODUCTION OF IDENTITY IN PRIVATELY-PUBLISHED FAMILY HISTORIES by Michael K. Peterson University of New Hampshire, May, 2012 This dissertation is

‘En nous humblement requerant’: Crime Narrations and Rhetorical Strategies in Late Medieval Pardon Letters

The charters of pardon or ‘remission letters’ granted by the king of France and the duke of Burgundy in the late Middle Ages have often been interpreted as a valuable source material to access to the

Rhetorical situations and their constituents

levels-in other words, if the question becomes "What fundamental issues are represented by the topic of the discourse?" or "What values are at stake?" Political speeches often use specific topics to

The Stoic Nature of Early Dramatistic Theory

As Cicero details in his De Officiis (On Duties), Stoic ethical theory proceeds from a poetics of virtue according to which people act dutifully by performing the roles (personae) in which nature has

Autonomy and credibility: Voice as method

Although little noticed by practicing theorists, narrative voice influences theoretical work. This essay presents a demonstration of voice as method, concentrating on brief segments of works by

The use of critical speech acts in Psychology and Chemistry research papers

Creating a research space has become increasingly important in today's competitive academic world, where the pressure to publish requires writers to justify publication of their research article
...

References

SHOWING 1-10 OF 33 REFERENCES

A Revision of thè Concept of Ethical Appeal

synthesis of distinctions. It is my judgment of the rhetorical scene that these distinctions hâve been too long ignored. Traditionally in rhetoric there has been a mix-up between the concepts oiethos

Audience and image in ciceronian Rome: Creation and constraints of the Vir Bonus personality

Although the study of Roman oratory persistently has occupied the interests of classical rhetoricians, little research has been done to try to understand the speeches as they were actually delivered

Point of View in Fiction: The Development of a Critical Concept

  • Norman Friedman
  • Art
    PMLA/Publications of the Modern Language Association of America
  • 1955
A LDOUS HUXLEY, speaking through Philip Quarles’s “Notebook,” -tX questioned some twenty-five years ago the contemporary distaste for the omniscient author in fiction: “But need the author be so

Social Construction, Language, and the Authority of Knowledge: A Bibliographical Essay.

Until a very few years ago, I had never heard the term "social construction." Much less had I become acquainted with its implications for scholars and instructors of literature and composition, or

In search of Ariadne's thread: A review of the recent literature on rhetorical theory

Despite its apparent diversity and confusion, the recent literature reflects a consistent attempt to revise the “modern” conception of the relationship between rhetoric and epistemology. Recent

The Rhetorical Situation.

found himself in an ethical situation, we understand that he probably either contemplated or made some choice or action from a sense of duty or obligation or with a view to the Good. In other words,

The Evolving Audience: Alternatives to Audience Accommodation.

While such literary theorists as Wolfgang Iser and Louise Rosenblatt have been demonstrating the many ways readers actively construct the meanings of a written text, teachers of writing have become

The Writer's Audience Is Always a Fiction

Abstract Whereas the spoken word is part of present actuality, the written word normally is not. The writer, in isolation, constructs a role for his “audience” to play, and readers fictionalize

Writing for Readers: Three Perspectives on Audience.

From Aristotle's Rhetoric to the latest composition textbook, we can find broad agreement that the writer's consideration of his (or her) audience exerts an important influence on written

Eunoia in Isocrates or the Political Importance of Creating Good Will

Eunoia, in Greek, is something more than good will: it means approval, sympathy and readiness to help. Having such meanings, it soon came to be applied to politics in a number of ways, as describing