Ethos Versus Persona

  title={Ethos Versus Persona},
  author={Roger D. Cherry},
  journal={Written Communication},
  pages={384 - 410}
Commentary: When “Ethos Versus Persona” was published in 1988, I was aware that these constructs easily transcend their ancient roots and that their richness and complexity have wide-ranging implications for contemporary rhetorical analysis and criticism. But I had no idea I was exploring concepts that would prove useful a decade later in understanding the political and legal travails of President Bill Clinton. As of this writing (March 1998), the president of the United States is caught in a… 

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