Ethos, logos, pathos: Strategies of persuasion in social/environmental reports

@article{Higgins2012EthosLP,
  title={Ethos, logos, pathos: Strategies of persuasion in social/environmental reports},
  author={C. Higgins and R. Walker},
  journal={Accounting Forum},
  year={2012},
  volume={36},
  pages={194 - 208}
}
Abstract We demonstrate how persuasive strategies activate the ‘middle ground’ discourses of responsible and sustainable business constructed in three social/environmental reports. Drawing on insights from impression management and communication studies, and Kenneth Burke's understanding that rhetoric is all pervasive, we focus on Aristotle's rhetorical ‘proofs’: ethos (credibility), logos (reason), and pathos (emotion). We study the social/environmental reports produced by three New Zealand… Expand
...
1
2
3
4
5
...

References

SHOWING 1-10 OF 122 REFERENCES
The Discourse of the Middle Ground
Social and environmental reporting and hegemonic discourse
Sensemaking, rhetoric and the socially competent entrepreneur
Transparent and Caring Corporations?
Business conceptions of sustainable development: a perspective from critical theory
The ethos of rhetoric
...
1
2
3
4
5
...