Ethos, Pathos, Logos, Kairos: Using a Rhetorical Heuristic to Mediate Digital-Survey Recruitment Strategies

  title={Ethos, Pathos, Logos, Kairos: Using a Rhetorical Heuristic to Mediate Digital-Survey Recruitment Strategies},
  author={Martine Courant Rife},
  journal={IEEE Transactions on Professional Communication},
  • M. Rife
  • Published 23 August 2010
  • Psychology
  • IEEE Transactions on Professional Communication
How might the rhetorical strategies of ethos, pathos, logos, and kairos play a mediational, intervening role in the successful administration of online surveys? What are the general costs and benefits of conducting survey research? Based on the activity of administering an online survey ( N= 334) testing knowledge and understanding of US copyright law among digital writers (both students and teachers) in US technical and professional writing (TPW) programs, I blend Rhetorical Theory with… 

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