Ethics of Advertising to Children in the Saudi Context: Cheat or Treat

@inproceedings{Alsmadi2015EthicsOA,
  title={Ethics of Advertising to Children in the Saudi Context: Cheat or Treat},
  author={Sami Alsmadi and Mohammad Asif Salam},
  year={2015}
}
The purpose of this study is to explore parents' attitudes toward various ethical aspects of advertising to children, based on empirical investigation in the Saudi context. Within a non-probability sampling scheme, the study used a "Mall intercept" approach to collect the required data from a usable sample of 437 parents, located in major shopping malls in the city of Jeddah, using the drop-off method. The main findings show that Saudi parents were generally favorable about certain ethical… CONTINUE READING

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