Ethical food choices: Examining people’s Fair Trade purchasing decisions

@inproceedings{OConnor2017EthicalFC,
  title={Ethical food choices: Examining people’s Fair Trade purchasing decisions},
  author={Erin L. O'Connor and Lauren J. Sims and Katherine M. White},
  year={2017}
}
Abstract Fair Trade is a product certification system and social movement that aims to address global supply-chain issues such as forced labour, unsafe working conditions, and unfair pay for workers. The potential for Fair Trade to benefit producers relies directly on consumers’ decisions to support these products in their food purchasing choices. An extended Theory of Planned Behaviour (TPB) was used to investigate Fair Trade purchasing among a university student and community sample ( N… CONTINUE READING
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