Ethical fashion: myth or future trend?

  title={Ethical fashion: myth or future trend?},
  author={Catrin Joergens},
  journal={Journal of Fashion Marketing and Management},
  • Catrin Joergens
  • Published 1 July 2006
  • Business
  • Journal of Fashion Marketing and Management
Purpose – The aim is to contribute to a better understanding of ethical fashion consumption. Even though consumers demand more ethical responsibility from companies, it is debatable if consumers would sacrifice their own personal needs to support ethically produced clothing.Design/methodology/approach – Focus groups are conducted in the UK and Germany in order to elicit consumers' beliefs and attitudes towards ethical issues in the fashion industry and its effect on purchase behaviour… 

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