Ethical Decision Making and Reputation Management in Public Relations

  title={Ethical Decision Making and Reputation Management in Public Relations},
  author={Yanick Farmer},
  journal={Journal of Media Ethics},
  pages={13 - 2}
  • Y. Farmer
  • Published 2 January 2018
  • Business
  • Journal of Media Ethics
ABSTRACT To support members who frequently grapple with ethical issues, a number of PR professional associations developed models for ethical decision making that they make available to members for reference and professional development purposes. However, the models put forward are, clearly, inadequate for tackling more complex ethical issues. The purpose of this study is thus to supply theoreticians and practitioners with conceptual tools for more effectively thinking through this complexity… 
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