Ethical Consumerism or Reified Neoliberalism? Product (RED) and Private Funding for Public Goods

@article{Youde2009EthicalCO,
  title={Ethical Consumerism or Reified Neoliberalism? Product (RED) and Private Funding for Public Goods},
  author={Jeremy Youde},
  journal={New Political Science},
  year={2009},
  volume={31},
  pages={201 - 220}
}
  • J. Youde
  • Published 1 June 2009
  • Economics
  • New Political Science
Launched in 2006, the Product (RED) campaign claims to offer an innovative approach to raising funds for AIDS drugs in Africa: selling specially branded consumer goods and having the companies donate a portion of their proceeds from those products to the Global Fund to Fight AIDS, Tuberculosis, and Malaria. Its supporters call this a revolution in using consumer power for public good. Critics chastise the campaign for glossing over serious concerns about the international political economy and… 
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