Estratégias competitivas na área da saúde no Brasil: um estudo exploratório

@article{Zilber2008EstratgiasCN,
  title={Estrat{\'e}gias competitivas na {\'a}rea da sa{\'u}de no Brasil: um estudo explorat{\'o}rio},
  author={Mois{\'e}s Ari Zilber and Luiz Lazarini},
  journal={RAC: Revista de Administraç{\~a}o Contempor{\^a}nea},
  year={2008},
  volume={12},
  pages={131-154}
}
This is an exploratory study and its main objective was to evaluate strategies adopted in the Brazilian health care sector. It was developed under a quantitative sample based on application of a structured questionnaire with questions determined on a Likert model. Based on a probabilistic sample selected among people that have health care plans in Sao Paulo city the research had the objective to identify competitive advantages that usually have more influence in the chosen process of Health… Expand
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