Estimating the Marginal Utility of Different Sections of an Arts Festival: the Case of Visitors to the South African National Arts Festival

@article{Snowball2006EstimatingTM,
  title={Estimating the Marginal Utility of Different Sections of an Arts Festival: the Case of Visitors to the South African National Arts Festival},
  author={J. D. Snowball and Kenneth G. Willis},
  journal={Leisure Studies},
  year={2006},
  volume={25},
  pages={43 - 56}
}
Abstract This paper applies choice experiments (CE) to value the utility visitors derive from various sections of the National Arts Festival held once a year in Grahamstown, South Africa. A brief survey of the method and its use to date in valuing cultural goods is provided. The CE conducted at the 2003 South African National Arts Festival is described. The results show that a conditional logit model performs very well in valuing Festival attributes and provides interesting insights into the… 
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