Estimating the Causal Effects of Marketing Interventions Using Propensity Score Methodology

Abstract

Propensity score methods were proposed by Rosenbaum and Rubin [Biometrika 70 (1983) 41–55] as central tools to help assess the causal effects of interventions. Since their introduction more than two decades ago, they have found wide application in a variety of areas, including medical research, economics, epidemiology and education, especially in those… (More)

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