Estimating demand by using sales information: inaccuracies encountered

  title={Estimating demand by using sales information: inaccuracies encountered},
  author={Ricardo Ernst and Bardia Kamrad},
  journal={European Journal of Operational Research},
Demand data is integral to a company s overall information requirement. This is particularly true for manufacturers and retailers with regard to capacity, production, and inventory planning. Notwithstanding the implicit inaccuracies encountered, companies are predisposed to employ sales data as a primary source of information for estimating future 

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