Establishing meaningful cut points for online user ratings.

  title={Establishing meaningful cut points for online user ratings.},
  author={Gerrit Hirschfeld and Meinald T. Thielsch},
  volume={58 2},
Subjective perceptions of websites can be reliably measured with questionnaires. But it is unclear how such scores should be interpreted in practice, e.g. is an aesthetics score of 4 points on a seven-point-scale satisfactory? The current paper introduces a receiver-operating characteristic (ROC)-based methodology to establish meaningful cut points for the… CONTINUE READING