Corpus ID: 142826002

Essays on global non-market strategy

@inproceedings{Lucea2007EssaysOG,
  title={Essays on global non-market strategy},
  author={Rafael Lucea},
  year={2007}
}
This dissertation is centrally concerned with the management of a firm's global nonmarket environment. The non-market environment of a given firm is conceived as the set of relationships, confrontational or collaborative, that it establishes with actors other than its clients, suppliers and competitors. Because the actions carried out by non-market actors increasingly span multiple country borders, the appropriate level of analysis of this phenomenon is the global arena. In order to better… Expand
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