• Economics
  • Published 2007

Essays on consumer behavior in retail stores

@inproceedings{Cho2007EssaysOC,
  title={Essays on consumer behavior in retail stores},
  author={Edward Cho},
  year={2007}
}
This dissertation is a collection of three empirical essays in industrial organization using data from an anonymous retailer. All these chapters examine some facet of consumer behavior. The first chapter estimates demand for store and national brand over-the-counter pain relievers. There is evidence that the substitution patterns between store and national brands are starkly asymmetricprice cuts by national brands steal more share from store brands than store brand price cuts steal share from… CONTINUE READING

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