Escalation Behavior as a Specific Case of Goal-Directed Activity: A Persistence Paradigm

  title={Escalation Behavior as a Specific Case of Goal-Directed Activity: A Persistence Paradigm},
  author={Shaul Fox and Martin T. Hoffman},
  journal={Basic and Applied Social Psychology},
  pages={273 - 285}
This article presents a theoretical reconceptualization of escalation behavior as an instance of persistence, or the basic tendency to bring goal-directed behaviors to completion. Most past efforts to explain escalation (e.g., self-justification theory and prospect theory) have tended to underscore the sequela of sunk costs and emphasize issues of emotional or cognitive bias. Lewinian and Atkinsonian theories of motivation, as well as contemporary theories, are employed as the basis for an… 
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