Equality means business? Governing gender through transnational public-private partnerships

@inproceedings{Prgl2014EqualityMB,
  title={Equality means business? Governing gender through transnational public-private partnerships},
  author={Elisabeth Pr{\"u}gl and Jacqueline Marie True},
  year={2014}
}
From the World Bank's 'gender equality is smart economics' to The Economist 's 'womenomics' and Nike's 'girl effect', feminism seems to have well and truly penetrated the business world. Government action on behalf of gender equality is well institutionalized but private corporations appear as a new actor in this cause. This article asks: What do businesses and their public partners do in order to advance gender equality? What motivates their engagement now and how does it fit into existing… CONTINUE READING

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