Environmental orientation and employee-based brand equity in 4 to 5-star hotels

@article{Wisker2019EnvironmentalOA,
  title={Environmental orientation and employee-based brand equity in 4 to 5-star hotels},
  author={Zazli Lily Wisker and Piotr Kwiatek},
  journal={Anatolia},
  year={2019},
  volume={30},
  pages={404 - 419}
}
ABSTRACT The literature has been inconclusive in reporting the effect of environmental orientation on organization performance. This study hypothesises that employee-based brand equity mediates the environmental orientation–organization performance relationship. Quantitative data were collected from the hotel industry in Kuala Lumpur and analysed using SEM. The findings show that employee-based brand equity partially mediates environmental orientation–organization performance relationship. Thus… 
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