Environmental Ngo – Business Collaboration and Strategic Bridging : a Case Analysis of the Greenpeace – Foron Alliance

  title={Environmental Ngo – Business Collaboration and Strategic Bridging : a Case Analysis of the Greenpeace – Foron Alliance},
  author={Edwin R. Stafford and Michael Polonsky and Cathy L. Hartman},
Environmental NGO–business collaborative partnerships, commonly called green alliances, are encouraging corporate enviropreneurship, entrepreneurial innovations that address environmental problems and result in operational efficiencies, new technologies and marketable ‘green’ products. Aside from offering environmental, scientific and legal expertise, environmental NGOs can provide linkages to other societal stakeholders, referred to as strategic bridges, to support enviropreneurial initiatives… CONTINUE READING
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