Environmental Dynamics as Driver of On-Demand Computing Infrastructures - Empirical Insights from the Financial Services Industry in UK

@inproceedings{Wolf2012EnvironmentalDA,
  title={Environmental Dynamics as Driver of On-Demand Computing Infrastructures - Empirical Insights from the Financial Services Industry in UK},
  author={Martin Wolf and Roman Beck and Wolfgang K{\"o}nig},
  booktitle={ECIS},
  year={2012}
}
Financial institutions are exposed to a highly dynamic environment that is characterized by an intense competition and short technological hype cycles. Against this background, the assimilation of ondemand computing infrastructures as particularly Grid and Cloud computing can be assumed to be a potential strategic response to address fast changing market and technological demand as well as to comply with arising mimetic pressure between competitors. So far, little empirical research has been… CONTINUE READING

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