Entry in the Presence of Dueling Options

Abstract

This paper investigates the influence of industry uncertainty on the decision by established firms to enter a new industry. Specifically, we examine the tension between the option to defer, which discourages entry in the presence of uncertainty, and the option to grow, which may encourage entry in the presence of uncertainty when there are early mover… (More)

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Cite this paper

@inproceedings{Folta2002EntryIT, title={Entry in the Presence of Dueling Options}, author={Timothy B. Folta and Jonathan P. O’Brien}, year={2002} }