Enticing labelling of vegetables increases consumption, study finds.


Labelling of vegetables using language typically associated with more indulgent foods increases their consumption more than plain labels or those describing health effects, a US study at a large university cafeteria has shown. Efforts to reduce obesity have focused on promoting the health benefits of nutritious foods. But this may be counterproductive… (More)
DOI: 10.1136/bmj.j2844