Entertainment-education in the context of humor: effects on safer sex intentions and risk perceptions.

@article{MoyerGus2011EntertainmenteducationIT,
  title={Entertainment-education in the context of humor: effects on safer sex intentions and risk perceptions.},
  author={Emily Moyer-Gus{\'e} and Chad Mahood and Sarah Brookes},
  journal={Health communication},
  year={2011},
  volume={26 8},
  pages={765-74}
}
Past research has examined the effects of entertainment narratives on story-related behaviors, but most has focused primarily on dramatic genres rather than comedy. The present study examines how the presence or absence of pregnancy-related humor influences viewers' counterarguing, perceived severity, and intentions to engage in unprotected sexual behavior. Results were consistent with expectations in that related humor reduced counterarguing while also trivializing the severity of the… CONTINUE READING

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