Enterprise Portal Personalization: Direct and Indirect End-User Effects, and the Moderating Effects of Gender

@article{Henriksen2009EnterprisePP,
  title={Enterprise Portal Personalization: Direct and Indirect End-User Effects, and the Moderating Effects of Gender},
  author={Anders Henriksen and Per E. Pedersen},
  journal={2009 42nd Hawaii International Conference on System Sciences},
  year={2009},
  pages={1-10}
}
Enterprise portals offer rich functionality for end-user personalization, but few studies have been conducted on the end-user effects of this feature. This article presents a study of end-user effects of personalization, using the combined technology acceptance model (TAM) and the theory of planned behaviour (TPB) as a research framework. We propose that… CONTINUE READING