• DOI:10.1177/1461444815584333
Corpus ID: 19553739

Enter the bit wars: A study of video game marketing and platform crafting in the wake of the TurboGrafx-16 launch

@article{Therrien2016EnterTB,
  title={Enter the bit wars: A study of video game marketing and platform crafting in the wake of the TurboGrafx-16 launch},
  author={Carl Therrien and M. Picard},
  journal={New Media & Society},
  year={2016},
  volume={18},
  pages={2323 - 2339}
}

Carl Therrien, M. Picard

Published 2016

Sociology, Computer Science

New Media & Society

NEC’s TurboGrafx-16 console, as its very name suggests, was caught in the middle of loaded discourses about technology. In this article, we seek to reflect on the initial encounter between the player and any given platform, the one that occurs through a marketed image. The authors of Digital Play insisted already in 2003 that it is essential to study the interactions between technology and marketing practices to better understand the video game experience. More recently, James Newman has… CONTINUE READING

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