Enter the bit wars: A study of video game marketing and platform crafting in the wake of the TurboGrafx-16 launch

  title={Enter the bit wars: A study of video game marketing and platform crafting in the wake of the TurboGrafx-16 launch},
  author={Carl Therrien and Martin Picard},
  journal={New Media \& Society},
  pages={2323 - 2339}
NEC’s TurboGrafx-16 console, as its very name suggests, was caught in the middle of loaded discourses about technology. In this article, we seek to reflect on the initial encounter between the player and any given platform, the one that occurs through a marketed image. The authors of Digital Play insisted already in 2003 that it is essential to study the interactions between technology and marketing practices to better understand the video game experience. More recently, James Newman has… 

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