Enriching the Values of Micro and Small Business Research Projects: Two sides of a story

Abstract

The research aim was to critically examine the two sides of co-creation from the small business and GCU researcher perspectives. The interest is in the value created and delivered. Previous studies have suggested the importance of identity and trust in these types of collaborative projects. The approach used a single case study to explore indepth the… (More)

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Cite this paper

@inproceedings{Brown2014EnrichingTV, title={Enriching the Values of Micro and Small Business Research Projects: Two sides of a story}, author={Christopher J. Brown and James Thatcher and Hanan Alao and Shahriar Choudhary}, year={2014} }