• DOI:10.1287/MKSC.22.4.442.24910
Corpus ID: 154642463

Enriching Scanner Panel Models with Choice Experiments

@article{Swait2003EnrichingSP,
  title={Enriching Scanner Panel Models with Choice Experiments},
  author={Joffre Swait and R. Andrews},
  journal={Marketing Science},
  year={2003},
  volume={22},
  pages={442-460}
}

Joffre Swait, R. Andrews

Published 2003

Computer Science

Marketing Science

This research examines the methods, viability, and benefits of pooling scanner panel choice data with compatible preference data from designed choice experiments. The fact that different choice data sources have diverse strengths and weaknesses suggests it might be possible to pool multiple sources to achieve improved models, due to offsetting advantages and disadvantages. For example, new attributes and attribute levels not included in the scanner panel data can be introduced via the choice… CONTINUE READING

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