Enhancing the Validity and Cross-Cultural Comparability of Measurement in Survey Research

  title={Enhancing the Validity and Cross-Cultural Comparability of Measurement in Survey Research},
  author={Gary King and Christopher J. L. Murray and Joshua A. Salomon and Ajay Tandon},
  journal={American Political Science Review},
  pages={191 - 207}
We address two long-standing survey research problems: measuring complicated concepts, such as political freedom and efficacy, that researchers define best with reference to examples; and what to do when respondents interpret identical questions in different ways. Scholars have long addressed these problems with approaches to reduce incomparability, such as writing more concrete questions—with uneven success. Our alternative is to measure directly response category incomparability and to… 
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