Enhancing the Capacity to Create Behavior Change: Extension Key Leaders' Opinions about Social Marketing and Evaluation.

@inproceedings{Warner2014EnhancingTC,
  title={Enhancing the Capacity to Create Behavior Change: Extension Key Leaders' Opinions about Social Marketing and Evaluation.},
  author={Laura A. Warner},
  year={2014}
}
Extension educators endeavor to create and measure outcomes beyond knowledge gain. The purpose of this qualitative study was to explore the role of social marketing as a method for creating behavior change within the University of Florida Extension system through key leader opinions. Additionally, the study sought to identify perceptions about program evaluation and training needs related to this area. Semi-structured interviews were conducted with key leaders at the local, regional, and state… CONTINUE READING

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