Enhancing service selection with a provider trustworthiness model

@article{Sumetanupap2011EnhancingSS,
  title={Enhancing service selection with a provider trustworthiness model},
  author={Aekkachai Sumetanupap and Twittie Senivongse},
  journal={2011 Eighth International Joint Conference on Computer Science and Software Engineering (JCSSE)},
  year={2011},
  pages={281-286}
}
In service selection, service consumers usually consider service functionalities and use technical quality of service (QoS) or price to differentiate between services of the same functionalities. That alone, in practice, is not adequate since the quality of servce providers can also have infuence on selection decisions. This paper applies a concept of interpersonal trust, especially trusting beliefs, to devise a quality of provider model. The model is based on competence, benevolence, and… CONTINUE READING
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