Enhancing reverse auction use theory: an exploratory study

@inproceedings{Hawkins2010EnhancingRA,
  title={Enhancing reverse auction use theory: an exploratory study},
  author={Timothy Glenn Hawkins and Michael J. Gravier and C. Michael Wittmann},
  year={2010}
}
Purpose – The purpose of this paper is to explore how a sourcing professional arrives at a decision to use an electronic reverse auction (eRA) to source a particular requirement by examining eRA appropriateness.Design/methodology/approach – Past eRA research findings are synthesized into a summary table. From a comprehensive review of the literature, theories of technology adoption, social influence, referent‐dependence theory, and planned behaviour are discussed and synthesized into a model… CONTINUE READING

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