Enhancing reputation mechanisms via online social networks

  title={Enhancing reputation mechanisms via online social networks},
  author={Tad Hogg and Lada A. Adamic},
Economic transactions often rely on trust. For instance, sellers usually know more than buyers about items or services offered and could misrepresent them. Without trust, mutually beneficial transactions may not take place, resulting in economic loss [4]. Fortunately, with repeated transactions, reputations [9] can encourage truthful behavior and have been applied to e-commerce in the form of ratings, such as those used by eBay. However, reputation mechanisms can be manipulated through… CONTINUE READING
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Reputation Cascade Model over Social Connections in Online Social Networks

2009 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology • 2009
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