Enhancing reputation mechanisms via online social networks

@inproceedings{Hogg2004EnhancingRM,
  title={Enhancing reputation mechanisms via online social networks},
  author={Tad Hogg and Lada A. Adamic},
  booktitle={EC},
  year={2004}
}
Economic transactions often rely on trust. For instance, sellers usually know more than buyers about items or services offered and could misrepresent them. Without trust, mutually beneficial transactions may not take place, resulting in economic loss [4]. Fortunately, with repeated transactions, reputations [9] can encourage truthful behavior and have been applied to e-commerce in the form of ratings, such as those used by eBay. However, reputation mechanisms can be manipulated through… CONTINUE READING
Highly Cited
This paper has 76 citations. REVIEW CITATIONS

From This Paper

Topics from this paper.

Citations

Publications citing this paper.
Showing 1-10 of 47 extracted citations

Reputation Cascade Model over Social Connections in Online Social Networks

2009 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology • 2009
View 9 Excerpts
Highly Influenced

76 Citations

01020'07'10'13'16'19
Citations per Year
Semantic Scholar estimates that this publication has 76 citations based on the available data.

See our FAQ for additional information.

Similar Papers

Loading similar papers…