Enhancing insight discovery by balancing the focus of analytics between strategic and tactical levels

@article{Cooper2006EnhancingID,
  title={Enhancing insight discovery by balancing the focus of analytics between strategic and tactical levels},
  author={T. Cooper},
  journal={Journal of Database Marketing & Customer Strategy Management},
  year={2006},
  volume={13},
  pages={261-270}
}
  • T. Cooper
  • Published 2006
  • Business
  • Journal of Database Marketing & Customer Strategy Management
  • An insight at a strategic level can change an industry, but most marketers/analysts are more micro-focused; insights at a tactical level are more typical and incremental advantages over competitors are the norm. Since the only real source of competitive advantage is learning faster than competitors and then implementing the learnings, deciding where to focus is crucial. The dominantly micro approach considerably limits how companies view the benefits of data and, thus, how it is used – in turn… CONTINUE READING
    10 Citations
    Business Intelligence Enables Greater Efficiency When Strategically Designed and Tactically Implemented
    • 2
    • Highly Influenced
    The alignment of market research with business strategy and CRM
    • 18
    • Highly Influenced
    The Fundamentals of Business Intelligence
    • 21
    • PDF
    Business Intelligent as Survivalability Strategy of Women Entrepreneurs in Malaysia
    • PDF
    How age Affects Survey Interaction : The case of Intelligence Studies
    • PDF