Enhancing information acquisition for over-the-counter medications by making better use of container surface space.

@article{Wogalter1999EnhancingIA,
  title={Enhancing information acquisition for over-the-counter medications by making better use of container surface space.},
  author={Michael S. Wogalter and A B Magurno and Dr. Alfred Dietrich and Karen M. Scott},
  journal={Experimental aging research},
  year={1999},
  volume={25 1},
  pages={27-48}
}
Most over-the-counter (OTC) pharmaceutical container labels are printed in very small type. Consequently, people with visual impairments (e.g., presbyopia in older adults) have difficult reading the material. Some OTC drugs are packaged in containers with easy-open caps. This design increases the surface area that could be used to enhance the labeling. In Experiment 1, older adults (M = 75.1 years, SD = 8.1) evaluated six container label variants for an actual OTC product. Besides having a… CONTINUE READING