Enhancing destination image through travel website information

@inproceedings{Jeong2012EnhancingDI,
  title={Enhancing destination image through travel website information},
  author={Chul Jeong and Stephen M. Holland and Soo Hyun Jun and Heather Gibson},
  year={2012}
}
Effects of a travel website on tourists' destination images were examined. The relationship between information search using websites and destination image was studied. In addition, the validity of experimental design as a method for examining destination image was explored. A static-group comparison design was conducted using two sets of students as experimental and control groups. A travel website search was the stimuli for the experimental group. Results revealed that exposure to a travel… CONTINUE READING

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