Enhancing consumer behaviour with implementation intentions

@inproceedings{Gollwitzer2016EnhancingCB,
  title={Enhancing consumer behaviour with implementation intentions},
  author={Peter M. Gollwitzer and Maik Bieleke and Paschal Sheeran},
  year={2016}
}
stimuli and tasks it is known that verbal, visual and combined verbal-visual implementation intention formats are equally effective (e.g., Burkard, Rochat, & Van der Linden, 2013; McFarland & Glisky, 2012; Meeks & Marsh, 2010). However, in everyday life settings using richer stimuli (e.g., food products) implementation intentions effects can indeed be augmented by visualizing the plan contents (e.g., Knäuper et al., 2011; Knäuper, Roseman, Johnson, & Krantz, 2009). For instance, Knäuper et al… CONTINUE READING

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