Enhancing User Awareness and Control of Web Tracking with ManTra

Abstract

Web trackers can build accurate topical user profiles(e.g., in terms of habits and personal characteristics) by monitoring a user's browsing activities across websites. This process, known as behavioral targeting, has a number of practical benefits but it also raises privacy concerns. Most existing techniques either try to block web tracking altogether or… (More)
DOI: 10.1109/WI.2016.0061

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