Enhancing New Product Development ( NPD ) Portfolio Performance by Shaping the Development Funnel

  title={Enhancing New Product Development ( NPD ) Portfolio Performance by Shaping the Development Funnel},
  author={Paulo Figueiredo and Elisabeth Loiola},
New product development (NPD) projects are typically managed through a series of screens, or gates, where ideas compete for resources. Ideas are carved into projects, and these projects are reviewed, and approved or terminated through the screening process so that only the best performing projects continue to subsequent stages of design, development and testing, and are released into the market place (Krishnan and Ulrich 2001; Terwiesch and Ulrich 2009). Most large innovative organizations deal… CONTINUE READING


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