English newspapers in British colonial Hong Kong: the case of the South China Morning Post (1903–1941)

@article{Zou2015EnglishNI,
  title={English newspapers in British colonial Hong Kong: the case of the South China Morning Post (1903–1941)},
  author={Yizheng Zou},
  journal={Critical Arts},
  year={2015},
  volume={29},
  pages={26 - 40}
}
  • Yizheng Zou
  • Published 2 January 2015
  • History
  • Critical Arts
Abstract This article studies the South China Morning Post (SCMP) in British colonial Hong Kong. To be viable and profitable in the Hong Kong media market, SCMP had to meet the various needs of its Chinese and British readership, and in so doing, formed a combined reporting strategy. For example, British readers were serious sports fans so the SCMP endeavoured to be the preeminent newspaper to target a wealthy readership obsessed with lawn bowls. Chinese readers were generally merchants who… 

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