English elements in Japanese advertising

@inproceedings{Takashi1990EnglishEI,
  title={English elements in Japanese advertising},
  author={Kyoko Takashi},
  year={1990}
}
It is often reported that English elements are abundant in Japanese television commercials and print advertising and that the primary function of English words, phrases, and sentences used in advertising texts seems to give the product or service a modern touch.