• Corpus ID: 59139116

Engaging luxury consumers in social media : Does active consumer engagement influence brand image?

@inproceedings{vall2017EngagingLC,
  title={Engaging luxury consumers in social media : Does active consumer engagement influence brand image?},
  author={Martina {\AA}vall},
  year={2017}
}

Marketing strategies for content analysis of luxury brands on the social media platform (Instagram).

This study aims to investigate the marketing strategies of designing the marketing content of luxury brands on social media platforms (Instagram), The main statement of problem for this study is How

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