Engaging consumer through the storefront : evidences from integrating interactive technologies

@inproceedings{2016EngagingCT,
  title={Engaging consumer through the storefront : evidences from integrating interactive technologies},
  author={},
  year={2016}
}
  • Published 2016
Although previous studies identified the importance of storefront windows on consumer’s entry decision, there is still a lack of research on engaging consumers at the storefront through the integration with interactive technologies. The purpose of this study is to carry out an exploratory investigation into the consumers preference for a certain store based on the storefront windows (in terms of entry decision), with emphasis on the current most attractive interactive technologies. Thus, we… CONTINUE READING

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