Engaging With Media—A Matter of Literacy?

  title={Engaging With Media—A Matter of Literacy?},
  author={S. Livingstone},
  journal={Communication, Culture \& Critique},
  • S. Livingstone
  • Published 2008
  • Sociology
  • Communication, Culture & Critique
This article considers the continued relevance of critical research on audience reception and audience ethnography to today’s study of complex media and communications environment. Although much of the work addressing people’s engagement with new media is now framed not in terms of audiences but rather in terms of literacies, there are many parallels between the critical analysis of literacy and of audiences. Both examine the interface between the interpretative activities of ordinary people… Expand
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