Enfoques teóricos y estrategias metodológicas en la investigación empírica de audiencias televisivas en América Latina: 1992-2007

@inproceedings{Lozano2008EnfoquesTY,
  title={Enfoques te{\'o}ricos y estrategias metodol{\'o}gicas en la investigaci{\'o}n emp{\'i}rica de audiencias televisivas en Am{\'e}rica Latina: 1992-2007},
  author={Jos{\'e} Carlos Lozano and Lorena Frankenberg},
  year={2008}
}
This paper reports the findings of a review of 51 Latin American empirical studies on television audiences published between 1992 and 2007 in the most important journals in the region. The analysis compares the studies according to their theoretical approach, research techniques and type of television content. Findings show that cultural studies is the most popular theoretical approach, that television and daily life, and the mediations are the topics covered the most, and that many studies… CONTINUE READING

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