End-user adoption of animated interface agentsin everyday work applications

@article{Serenko2007EnduserAO,
  title={End-user adoption of animated interface agentsin everyday work applications},
  author={A. Serenko and N. Bontis and Brian Detlor},
  journal={Behaviour & Information Technology},
  year={2007},
  volume={26},
  pages={119 - 132}
}
  • A. Serenko, N. Bontis, Brian Detlor
  • Published 2007
  • Computer Science
  • Behaviour & Information Technology
  • Recognizing the potential contribution that interactive software agents bring to everyday work applications, this paper reports on end-user adoption of animated interface agents in one particular work application environment: Microsoft® Office. The paper develops and empirically tests a theoretical model of the factors affecting an end-user's choice to adopt and utilize such interface agents. From this theoretical model, a survey instrument was adapted and administered to 261 participants… CONTINUE READING

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