Encouraging preventive behavior for distant and proximal health threats: effects of vivid versus abstract information.

@article{Rook1986EncouragingPB,
  title={Encouraging preventive behavior for distant and proximal health threats: effects of vivid versus abstract information.},
  author={Karen S Rook},
  journal={Journal of gerontology},
  year={1986},
  volume={41 4},
  pages={526-34}
}
To prevent disability in old age, appropriate health practices must be initiated at an age when many health threats are likely to seem distant. How can people be motivated to undertake preventive efforts aimed at distant as well as more immediate health threats? Recent social psychological theory suggests that vividly presented information is more persuasive than abstractly presented information, particularly for certain kinds of audiences. This study presented vivid versus abstract information… CONTINUE READING