Encouraging big food to do the right thing for children’s health: a case study on using research to improve marketing of sugary cereals

@article{Harris2015EncouragingBF,
  title={Encouraging big food to do the right thing for children’s health: a case study on using research to improve marketing of sugary cereals},
  author={J. Harris and M. Lodolce and M. Schwartz},
  journal={Critical Public Health},
  year={2015},
  volume={25},
  pages={320 - 332}
}
Addressing concerns about unhealthy food marketing to children, food companies pledge to advertise only ‘healthier dietary choices’ in ‘child-directed media’. However, public health advocates question whether the food industry will voluntarily improve their child-targeted marketing practices in a meaningful way. In this paper, we evaluate progress made by manufacturers of one food category – ready-to-eat breakfast cereals – in promoting nutritious choices to children, and the potential role of… Expand
13 Citations
The Impact of Voluntary Policies on Parents’ Ability to Select Healthy Foods in Supermarkets: A Qualitative Study of Australian Parental Views
  • 3
  • PDF
‘Big Food’: taking a critical perspective on a global public health problem
  • 14
Food Marketing as a Special Ingredient in Consumer Choices: The Main Insights from Existing Literature
  • 2
  • PDF
Appetite self‐regulation: Environmental and policy influences on eating behaviors
  • 34
  • PDF
...
1
2
...

References

SHOWING 1-10 OF 56 REFERENCES
Breakfast cereal industry pledges to self-regulate advertising to youth: Will they improve the marketing landscape?
  • 36
  • PDF
Examining the nutritional quality of breakfast cereals marketed to children.
  • 126
Predicting support for restricting food marketing to youth.
  • 29
Food marketing expenditures aimed at youth: putting the numbers in context.
  • 111
  • PDF
Food marketing on popular children's web sites: a content analysis.
  • 112
  • PDF
...
1
2
3
4
5
...