Enabling analysts in managed services for CRM analytics

  title={Enabling analysts in managed services for CRM analytics},
  author={Indrajit Bhattacharya and Shantanu Godbole and Ajay Gupta and Ashish Verma and Jeff Achtermann and Kevin English},
Data analytics tools and frameworks abound, yet rapid deployment of analytics solutions that deliver actionable insights from business data remains a challenge. The primary reason is that on-field practitioners are required to be both technically proficient and knowledgeable about the business. The recent abundance of unstructured business data has thrown up new opportunities for analytics, but has also multiplied the deployment challenge, since interpretation of concepts derived from textual… CONTINUE READING
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